Business Plan for Subway Fast-Food Restaurant in Tbilisi

PMCG consultants have prepared business plan for Georgian investor intending to acquire the franchise from Subway Inc. Business plan was approved by manufacturer and investor was granted with franchise rights.

PMCG provided client with the following services:

• Description of company’s business model
• Georgian fast-food market analysis
• Market Segmentation and target market selection
• Definition of pricing methods and market positioning
• Analyses and selection of supply channels
• Elaboration of marketing strategy and action plan, allocation of budget.