Business Plan for an International Jewelry Brand

Project Client

Tinatin Baikoff;



Origin Of Funding

Tinatin Baikoff;

Start Date


End Date




Project Description:


PMCG prepared a financial model and business plan to provide financial analyses of business operations for an international jewelry brand aiming to enter the Georgian market.

In the financial model, different scenarios were analyzed based on sales figures during the year and the debt/equity ratio. Short presentations with the main outcomes of the analyses were prepared for the client, potential clients and financial institutions.

The financial model contained:

  • Income Statement
  • Cash-Flow Statement
  • Balance Sheet
  • Financial Ratios (IRR, Profit margin, ROE, etc.)

The business plan contained:

  • Executive Summary
  • Brand Description/Experience
  • Product Description
  • Market Analysis (main competitors, pricing segments, successful and less successful brands on the Georgian market and adequate recommendations)
  • Company Structure (management and personnel) and Payroll
  • Financial Plan