Quarterly Tourism Update (Q2, 2024)
Our latest Quarterly Tourism Update offers insight into Georgia’s tourism indicators in Q2 of 2024.
- In Q2 of 2024, unlike the previous quarter, overnight visits did not fully recover to 2019 levels. Hotel representatives attributed this lag in recovery to civil protests and political instability in May over the Georgian government’s passing of the “Law on Transparency of Foreign Influence.”
- The biggest increase in visits was recorded from China (127%), which is likely due at least in part to the number of direct flights between China and Georgia doubling.
- From April to August 2024, average hotel prices in Adjara increased for 3-star hotels (5% YoY), 5-star hotels (10% YoY), and guesthouses (13% YoY), while the average 4-star hotel price declined by 15%.
Quarterly Tourism Update
