Hotel Price Dynamics in Adjara
- In the third quarter of every year between 2016 and 2020, the number of international visits to Adjara, on average, amounted to 42% of total international visits to Georgia, while contributing up to 14.9% of all domestic visits.
- Throughout the past few months, in Adjara in particular and Georgia in general, significant hotel price increases have been evident due to a combination of factors, such as the marked recovery of international tourism, the rapid inflow of Russians, Belarusians, and Ukrainians since the beginning of the Russia-Ukraine war, higher demand for Georgian tourist destinations among domestic visitors, and a rise in prices for essential goods for hotel maintenance.
- In the summer of 2022, a significant increase has been observed in average hotel prices compared to the pre-pandemic level in Georgia. Specifically, price increases have been especially apparent in Adjara. Average hotel prices there increased by 16% compared to 2019 and by 25% compared to 2021. Meanwhile, in Batumi, average summer prices compared to the same two years increased by 17% and 23%, respectively.