Value Chain Analyses of Broccoli, Mandarins and Raspberries in the Regions of Georgia and their Potential on the EU Market

PMC Research recently finished working on value chain analyses of three agricultural products in three specific regions, namely broccoli in Kvemo Kartli region, mandarins in Adjara region, and raspberries in Mtskheta-Mtianeti region.

The main goals of these studies were to identify specific weaknesses, to discover opportunities for maximizing value and effect within the value chain, and to explore their export potential, if any, on the EU market.

The research was focused on looking for ways to make production more effective, sustainable and profitable, as well as making the best possible use of the local market and entry into international markets.

Moreover, the studies aimed to enhance the capacity of civil society organizations with modern research methods to study the agro-food sector, so that in future they can conduct such studies independently and make use of the free trade regime with the European Union more effectively.

The studies revealed a number of common challenges regarding these products such as low productivity, lack of experience, inadequate processing facilities, as well as examples to follow for safe food production. Accordingly, the recommendations were focused on these key aspects.

The research was conducted by PMC Research in collaboration with People in Need, as part of the EU project “Regional Civil Society Organizations Supporting Free Trade with Europe.”