Strengthening Strategic Communications in the Context of Georgia’s European and Euro-Atlantic Integration
On June 8-11, a four-day workshop on strategic communications was conducted for representatives of the Strategic Communications Department of the Ministry of Foreign Affairs of Georgia and the Information Center on NATO and the EU. The rationale behind the activity was to ensure sustainable and effective coordination which entails communicating the benefits of the AA/DCFTA as well as countering false narratives and anti-Western propaganda.
During the workshop, the participants were introduced to effective ways of planning and implementing strategic communications at national as well as international levels through building the country’s image, narrative construction, ensuring suitable message content, audience targeting, countering disinformation, and digital diplomacy.
“Strategic communication is an integral part of modern diplomacy. Strategic communication is a comprehensive multichannel messaging where words meet deeds. There is no communication for the sake of communication; it is instrumental in order to achieve the country’s foreign policy goals. And strategic communication is effective only when the goals are clearly defined, and the policy is consistent,” said Dalia Bankauskaite, a Consultant at PMCG.
The workshop was conducted under the EU project “Facility for the Implementation of the EU-Georgia AA Phase II,” which is being implemented by PMCG, as part of a consortium led by IBF International Consulting.
Please kindly follow the link below for detailed information about the project:
Facility for the Implementation of the EU-Georgia Association Agreement II