Regional Market Assessment in Georgia Using Components of Smart Specialization

PMC Research is working on the applied research project “The regional market assessment in Georgia using components of Smart Specialization” under the Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ)-supported project “Economic Participation of Internally Displaced Persons and Vulnerable Local Population in the South Caucasus” (EPIC) implemented by Action Against Hunger.

The general objective of the research is to assess the private business sector in Tbilisi and five target municipalities within Kvemo Kartli and Samegrelo-Zemo Svaneti regions. The market assessment should provide information on business trends, gaps in the employment market and key private sector actors as well as opportunities for synergies and linkages. The most concentrated and competitive sectors of the targeted regions will be identified in the process of the research.

By analyzing the market and identifying the most concentrated and competitive sectors of the targeted regions, the assessment will support different groups of society to improve their access to employment, and entrepreneurial and educational opportunities.

To achieve its goals, PMC Research staff are conducting an assessment based on the components of the Smart Specialization methodology. PMC Research is taking the following actions:

• Analyzing the current size of the market in the targeted regions;
• Analyzing the current key business sectors in the targeted regions;
• Identifying new businesses established in the targeted regions;
• Analyzing the main constraints faced by businesses in the targeted regions and the main gaps in the labor market’s demand and supply in terms of human resources, skills, knowledge and experience; and
• Analyzing the available resources, including funding opportunities, for businesses.