Discussing Destination Marketing Management Priorities with Destination Management Organizations from Imereti and Kakheti

On March 1, we hosted some Destination Management Organizations (DMOs) from Imereti and Kakheti with whom we discussed destination marketing management priorities.

The working meeting was held as part of the World Bank project – Tourism Marketing, Promotion, Online Coverage and Destination Management for Kakheti and Imereti Regions in Georgia, in which we are part of a consortium with Ecorys Poland and Best Place.

In order to achieve its objectives, the project team is actively working with the relevant DMOs. During the meeting, a number of topics were raised, such as destination marketing management priorities and ways to strengthen private sector participation and engagement in the DMO development process.

Topics associated with organizational structure were also discussed, as well as the role of the integration of the Tourism Center and DMO, finding more reliable sources of finance for destination marketing, and the essential activities to be carried out in cooperation with the private sector.