Assisting Georgia to Educate Investors on DCFTA Benefits

PwC and PMCG are supporting the Ministry of Economy and Sustainable Development of Georgia (MoESD) to effectively communicate to foreign investors the competitive advantages of Georgia’s Deep and Comprehensive Free Trade Agreement (DCFTA).

The project is being implemented within the framework of the Good Governance Fund (GGF), in consortium with PricewaterhouseCoopers (PwC) Georgia and targets foreign investors and use the DCFTA to attract new export-oriented investments.

The strategy will outline clear messages on the advantages of the DCFTA for foreign investors in Georgia. It will include targeted sectors, targeted countries and recommend tools and channels for communicating the benefits of the DCFTA to potential EU and other international investors (e.g. printed and electronic materials, special events, media and social media channels, etc.).

The GGF aims to support a series of governance and economic reform initiatives in Bosnia and Herzegovina (BiH), Georgia, Moldova, Serbia and Ukraine and is funded by the UK government. It will provide flexible technical assistance in order to make a significant contribution to the following three GGF outcomes:

• • More informed and active populations that can hold their governments to account

• • Demonstrable and perceived open, accountable and responsive governments

• • Higher rates of investment and job creation to support inclusive growth