Hospitality Sector in Georgia
- Georgia’s hospitality industry benefits from country’s rich cultural and natural attractions. To support the growing interest in these offerings, Georgia has 3,198 registered accommodation providers, though most are smaller-capacity family hotels and guesthouses.
- Since 2020, 238 new hotels have opened, and another 324 are planned by 2027, which will increase bed capacity by 130%. While Tbilisi and Adjara see the most growth, rural areas lag behind.
- Key challenges include weak long-term planning, high operating costs for smaller businesses, and limited market diversification. For the sector to grow sustainably, the focus must shift to improving infrastructure, diversifying markets, and attracting high-value tourists.
