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NEWS

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New Simplified Financial Reporting Standard for MSMEs

05-Jul-2018

New Simplified Financial Reporting Standard for MSMEs

On June 26, the newly simplified Financial Reporting Standard for Category IV-Entities was adopted with the goal to improve the quality and transparency of corporate financial statements, according to the decree of the Head of Service for Accounting, Reporting and Audit...

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Discussing How to Fight Corruption in Armenia

04-Jul-2018

Discussing How to Fight Corruption in Armenia

On June 29, Mr. David Lezhava, Public Policy Sector Director at PMCG, participated in a conference entitled “The anti-corruption policies and measures”, which was co-hosted by the Embassy of the Republic of Bulgaria and the EU Delegation to Armenia. Mr. Lezhava’s presen...

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Study to Identify Challenges for SMEs Seeking Access to Finance

02-Jul-2018

Study to Identify Challenges for SMEs Seeking Access to Finance

PMC Research recently launched a new project entitled “Leveraging SME Finance through Value Chains in Georgia”, designed to study the challenges facing SMEs with a particular focus on access to finance in Georgia.On June 21, Goga Khishtovani, Director at PMC Research, p...

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Discussing Opportunities and Challenges of the EU-Georgia DCFTA at Georgian Farmers Congress

21-Jun-2018

Discussing Opportunities and Challenges of the EU-Georgia DCFTA at Georgian Farmers Congress

On June 15, PMC Research participated in the Georgian Farmers Congress, an event designed to support dialogue between farmers and state bodies, a crucial aspect in the development of Georgia’s agricultural sector. Giorgi Khishtovani, Director at PMC Research, prese...

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Welcoming Our New Public Policy Sector Director

20-Jun-2018

Welcoming Our New Public Policy Sector Director

We are delighted to welcome David Lezhava to our team, as our new Public Policy Sector Director. Mr. Lezhava brings with him 20 years of sound experience in the fields of public finance and economic development, regional development, social policy and energy policy...

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Value Chain Analysis of Broccoli, Tangerine, and Raspberry in Georgia and Their Potential on the EU Value Chain Analysis of Broccoli, Tangerines and Raspberries in Georgia and their EU Market Potential

19-Jun-2018

Value Chain Analysis of Broccoli, Tangerine, and Raspberry in Georgia and Their Potential on the EU Value Chain Analysis of Broccoli, Tangerines and Raspberries in Georgia and their EU Market Potential

At the beginning of June, PMC Research hosted three public discussions and presentations in Marneuli, Mtskheta and Misaktsieli about the value chain analyses of three agricultural products, namely broccoli, tangerines and raspberries. The studies into these product...

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Discussing Georgia’s Sectoral Integration with the EU at 15th Batumi International Conference

16-Jun-2018

Discussing Georgia’s Sectoral Integration with the EU at 15th Batumi International Conference

On June 15, PMCG’s CEO and Chairman Aleksi Aleksishvili participated in the 15th Batumi International Conference “Georgia’s European Way.”Giorgi Margvelashvili, President of Georgia, Mikheil Janelidze, Vice Prime Minister and Minister of Foreign Affairs of Georgia, Irak...

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Hosting Networking Lunch with UK Trade Mission to Georgia

06-Jun-2018

Hosting Networking Lunch with UK Trade Mission to Georgia

On June 4, we hosted a networking lunch with the UK’s trade mission to Georgia.The meeting served as an excellent opportunity for public and private institutions from Georgia and the UK to meet, establish connections and discuss possible collaboration. The trade mission...

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Discussing Role of Digitalization and Economic Reforms in Good Governance at OSCE Regional Ministerial Conference

04-Jun-2018

Discussing Role of Digitalization and Economic Reforms in Good Governance at OSCE Regional Ministerial Conference

On May 30, PMCG’s Chairman and CEO, Aleksi Aleksishvili, delivered a presentation to the OSCE Regional Ministerial Conference – “Good Governance and Economic Connectivity – best practices within the OSCE Region” - in Ashgabat, Turkmenistan.Aleksishvili discussed ways to...

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Introducing Environmentally Friendly Communal Infrastructure in Mtskheta-Mtianeti Region

22-May-2018

Introducing Environmentally Friendly Communal Infrastructure in Mtskheta-Mtianeti Region

We are working with the United Water Supply Company of Georgia (UWSCG) to introduce environmentally friendly communal infrastructure in the Mtskheta-Mtianeti region of Georgia. PMCG, as part of a consortium led by P2M Berlin, is collaborating with the UWSCG to improve c...

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PUBLICATIONS

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Issue 104: External Factors Affecting the Value of Georgian…

10-Jul-2018

Issue 104: External Factors Affecting the Value of Georgian Lari Exchange Rate

For the period of 2014 to 2017, in every first quarter of each year compared to the first quarter of the previous year, the nominal exchange rate of the Georgian Lari (GEL) against the US Dollar (USD) depreciated. This trend stopped this year though as in the first quarter of 201...

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Issue 103: Gross Domestic Product, 2017

28-May-2018

Issue 103: Gross Domestic Product, 2017

According to preliminary data, the Georgian economy is characterized by a 5.0% growth in 2017, which is the highest annual real growth rate for the country since 2012. A trend analysis of GDP is useful in comprehending the indicator relative to previous years. Furthermore, a sect...

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Issue 102: Higher and Vocational Education, 2013-2017

03-May-2018

Issue 102: Higher and Vocational Education, 2013-2017

High-quality education is one of the main determinants of economic growth. According to the “Government Program 2016-2020”, education is one of the main priorities for the Government of Georgia. Since 2013, the allocated budget of the Ministry of Education and Sciences of Georgia...

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Tourism Marketing, Promotion, Online Coverage and Destination Management for Kakheti and Imereti Regions in Georgia

17-Jul-2017
Start Date:
July, 2017
End Date: November, 2018
Region: Caucasus
Country: Georgia
Client:

Municipal Development Fund of Georgia

Origin of Funding:

World Bank






 

 




Project Description:

 

PMCG, in consortium with Ecorys Poland and Best Place – European Place Marketing Institute, is launching a World Bank project to support the promotion of Georgia as a tourist destination, with an emphasis on the regions of Kakheti and Imereti.

The project team is working to develop a promotional strategy and action plan for tourism marketing and branding.

In order to develop effective strategies, the team is conducting the following activities:

  • Identifying marketing needs of Georgia and especially for Kakheti and Imereti regions 
  • Increasing accessibility of information about Kakheti and Imereti through revamped and newly established online portals
  • Establishing functional and sustainable Destination Management Offices for Kakheti and Imereti regions that will provide integrated support to the tourism industry in terms of marketing, branding, positioning, product development and quality control 
  • Conducting an online marketing campaign in targeted markets (Poland, Germany and Israel) promoting Georgia, with an emphasis on Kakheti and Imereti, which will result in greater awareness about Georgia on the international tourism market and an increased number of tourists
  • Creating VR 3D videos featuring major tourism destinations within the two selected regions.


Follow the links below for related projects:

 

Supporting Kosovo to Develop Tourism Sector, USAID Kosovo PFD Program

 

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