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NEWS

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Trainings Conducted as part of the “Civil Society Organizations Supporting Free Trade with Europe” Project

14-Nov-2017

Trainings Conducted as part of the “Civil Society Organizations Supporting Free Trade with Europe” Project

In September and October 2017, PMC Research Center conducted trainings and stakeholder meetings about value chain analysis methods in seven regions of Georgia. More specifically, the trainings were carried out for civil society organizations (CSOs) in Kakheti, Kvemo Kar...

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Supporting Georgian National Communication Commission to Advance its Business Processes

11-Oct-2017

Supporting Georgian National Communication Commission to Advance its Business Processes

PMCG has started assisting the Georgian National Communication Commission (GNCC) to improve its business processes, under the USAID HICD 2020 Activity. For the GNCC, it is vital to have well-structured business processes to be able to fulfil its mandate, which incl...

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Reviewing Anaklia Deep Sea Port Baseline Action Plan

10-Oct-2017

Reviewing Anaklia Deep Sea Port Baseline Action Plan

PMCG, together with Antea Netherlands, recently started working on a project designed to study the Baseline Contamination Rectification Commitment Action Plan of Anaklia Deep Sea Port (ADSP) before giving it their seal of approval. Before the construction of Anakli...

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Product Selection for Value Chain Analysis Discussed in Adjara

29-Sep-2017

Product Selection for Value Chain Analysis Discussed in Adjara

On September 23, PMC Research hosted a working meeting to discuss and select the most valuable agricultural product for Adjara in order to conduct a value chain analysis (VCA), as part of the European Commission (EC) project “Regional Civil Society Organizations as Vect...

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PMCG Gathers EU Project Teams for Networking Event

27-Sep-2017

PMCG Gathers EU Project Teams for Networking Event

On September 22, PMCG staged a networking event, hosting Team Leaders and Deputy Team Leaders from all EU-funded projects in Georgia in which PMCG is a partner. In addition, representatives of the State Minister’s Office on European and Euro-Atlantic Integration (OSMEEA...

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Supervising Construction and Rehabilitation of Water Supply and Sewerage Systems in Georgian Towns

22-Sep-2017

Supervising Construction and Rehabilitation of Water Supply and Sewerage Systems in Georgian Towns

 PMCG, together with Hill International and Temelsu launched the Asian Development Bank (ADB) project, to supervise construction and rehabilitation works of water supply and sewerage systems in three Georgian towns – Bolnisi, Chiatura and Marneuli.The project team ...

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PMCG Consultant Shares Performance Improvement Experience at ISPI-EMEA 16th Annual Conference, Bologna, Italy

20-Sep-2017

PMCG Consultant Shares Performance Improvement Experience at ISPI-EMEA 16th Annual Conference, Bologna, Italy

Vano Tavadze, PMCG’s Senior Consultant in Institutional Capacity Building and Monitoring and Evaluation, participated in the International Society for Performance Improvement (ISPI)-EMEA 16th Annual Conference – Reshape Ecosystems, Re-Imagine Organizations, Reinvent Per...

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New Project to Support Rural Development in Khulo

19-Sep-2017

New Project to Support Rural Development in Khulo

 On September 15, the European Union launched a new development project entitled “Promotion of Rural Development and Diversification in Khulo Municipality”. The project is being implemented by Caritas Czech Republic in Georgia (CCRG) together with PMC Research...

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PMCG’s CEO Shares Expertise at 10th International Local Economic Development Forum

14-Sep-2017

PMCG’s CEO Shares Expertise at 10th International Local Economic Development Forum

On September 13, PMCG’s Chairman and CEO, Aleksi Aleksishvili, delivered a presentation to the 10th International Local Economic Development Forum (LED), organized by Tbilisi City Hall in cooperation with international organizations, including the Asian Development Bank...

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Georgian-German Startup Forum

11-Sep-2017

Georgian-German Startup Forum

On September 4, Georgian-German Startup Forum was held at Technopark, organized by PMC Research in collaboration with Georgia’s Innovation and Technology Agency (GITA). The event aimed to facilitate the sharing of knowledge and experience regarding entrepreneurship and ...

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PUBLICATIONS

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99: Tourism- January-September, 2017

13-Nov-2017

99: Tourism- January-September, 2017

  In 2017, compared to the corresponding period of 2016: • In the first three quarters, the number of tourists increased by 29%; in the third quarter, the proportion of tourists making up total international travelers reached its peak at 52.1%.• In the first three quarters...

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98: Development of the Agricultural Sector- January-June, 2017

07-Sep-2017

98: Development of the Agricultural Sector- January-June, 2017

  In the agricultural sector: In the last eight years, total production output has fluctuated between 7.8% and10.3% of gross domestic product In the first quarter of 2017, foreign direct investment amounted to negative US$0.3 mln In the first half of 2017, the volume o...

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97: Remittances - January-June, 2017

26-Jul-2017

97: Remittances - January-June, 2017

  In the first half of 2017: Remittance inflows to Georgia amounted to $629 Mln Remittance outflows from Georgia amounted to $96.3 Mln Inflow from Russian Federation, United States, Italy, Greece, Israel, and Turkey amounts to 81% of total remittance inflows to Georgia...

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Tourism Marketing, Promotion, Online Coverage and Destination Management for Kakheti and Imereti Regions in Georgia

17-Jul-2017
Start Date:
July, 2017
End Date: November, 2018
Region: Caucasus
Country: Georgia
Client:

Municipal Development Fund of Georgia

Origin of Funding:

World Bank






 

 




Project Description:

 

PMCG, in consortium with Ecorys Poland and Best Place – European Place Marketing Institute, is launching a World Bank project to support the promotion of Georgia as a tourist destination, with an emphasis on the regions of Kakheti and Imereti.

The project team is working to develop a promotional strategy and action plan for tourism marketing and branding.

In order to develop effective strategies, the team is conducting the following activities:

  • Identifying marketing needs of Georgia and especially for Kakheti and Imereti regions 
  • Increasing accessibility of information about Kakheti and Imereti through revamped and newly established online portals
  • Establishing functional and sustainable Destination Management Offices for Kakheti and Imereti regions that will provide integrated support to the tourism industry in terms of marketing, branding, positioning, product development and quality control 
  • Conducting an online marketing campaign in targeted markets (Poland, Germany and Israel) promoting Georgia, with an emphasis on Kakheti and Imereti, which will result in greater awareness about Georgia on the international tourism market and an increased number of tourists
  • Creating VR 3D videos featuring major tourism destinations within the two selected regions.


Follow the links below for related projects:

 

Supporting Kosovo to Develop Tourism Sector, USAID Kosovo PFD Program

 

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