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Supporting Human Rights Education and Monitoring Center (EMC) to Enhance its Institutional Effectiveness

18-Apr-2019

Supporting Human Rights Education and Monitoring Center (EMC) to Enhance its Institutional Effectiveness

We are collaborating with the Human Rights Education and Monitoring Center (EMC) to enhance its organizational structure and performance. The EMC is a non-governmental organization, focusing on the fields of human rights (including social, women’s, and minority rig...

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PMCG’s CEO Shares Experience of Fighting Corruption at IMF Spring Meetings

15-Apr-2019

PMCG’s CEO Shares Experience of Fighting Corruption at IMF Spring Meetings

On April 11, Aleksi Aleksishvili, Chairman and CEO at PMCG, participated in the IMF Spring Meetings Seminar “Curbing Corruption by Improving Economic Governance in the Middle East and Central Asia.”The main goal of the seminar was to identify key areas of economic gover...

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Supporting SMEs to Enhance their Competitiveness on International Markets

11-Apr-2019

Supporting SMEs to Enhance their Competitiveness on International Markets

On March 25, we conducted a training for representatives of small- and medium-sized enterprises (SMEs) regarding various aspects of international trade and development activities under EBRD initiative “Trade Ready.”The main objective of this project as a whole, as well ...

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Building Capacity of Ministry of Regional Development and Infrastructure of Georgia (MRDI) in Research

10-Apr-2019

Building Capacity of Ministry of Regional Development and Infrastructure of Georgia (MRDI) in Research

We recently launched a new project aiming to enhance the efficiency and reliability of the research conducted by the Ministry of Regional Development and Infrastructure of Georgia (MRDI).The project will enhance the capacity of trainees in conducting research by develop...

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Supporting the Ministry of Regional Development and Infrastructure of Georgia to Enhance Business Process Management

08-Apr-2019

Supporting the Ministry of Regional Development and Infrastructure of Georgia to Enhance Business Process Management

We recently launched a new project aiming to assist the Ministry of Regional Development and Infrastructure of Georgia, the Ministry of Internally Displaced Persons from the Occupied Territories, Labor, Health and Social Affairs of Georgia, the Social Service Agency and...

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Supporting Public Internal Control Department (PICD) to Fight Fraud

04-Apr-2019

Supporting Public Internal Control Department (PICD) to Fight Fraud

On March 29-30, we conducted a workshop for public internal auditors at the Public Internal Control Department (PICD) in order to enhance their capacity in fraud detection. The main objective of this workshop was to enable internal auditors to implement fraud detection...

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Assisting Ministry of Environmental Protection and Agriculture of Georgia to Increase the 2019 Budget Allocation for Biodiversity by GEL 300,000

02-Apr-2019

Assisting Ministry of Environmental Protection and Agriculture of Georgia to Increase the 2019 Budget Allocation for Biodiversity by GEL 300,000

We recently supported the Ministry of Environmental Protection and Agriculture of Georgia (MEPA) to engage in successful budget advocacy with the Ministry of Finance and the Parliamentary Committee on Environmental Protection and Natural Resources, thereby increasing th...

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Presentation on the Competitiveness of the Hospital Sector in Tbilisi

25-Mar-2019

Presentation on the Competitiveness of the Hospital Sector in Tbilisi

On March 18, Giorgi Khishtovani, Director at PMC Research, presented the outcomes of the applied research "Analyzing Competitiveness of the Hospital Sector and its Value Chain in the City of Tbilisi – Using Smart Specialisation Methodology Components.”The main objective...

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Assisting Tajikistan to Strengthen its Strategic Planning

18-Mar-2019

Assisting Tajikistan to Strengthen its Strategic Planning

From March 6 to March 15, PMCG conducted two-day workshops on strategic planning in Dushanbe, Tajikistan in order to increase the capacity of approximately 70 representatives of ministries, state agencies and universities of Tajikistan. The workshops were based on the S...

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Promoting Rural Development in Mestia

11-Mar-2019

Promoting Rural Development in Mestia

PMC Research, within the European Neighborhood Program for Agriculture and Rural Development III (ENPARD III), is working together with Care Austria to promote rural development in the municipality of Mestia in Georgia.The main objective of the project is to address the...

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PUBLICATIONS

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Black Sea Bulletin: Exchange Rates - 2018

11-Mar-2019

Black Sea Bulletin: Exchange Rates - 2018

In this bulletin, we discuss exchange rate dynamics in the countries of the Black Sea region during the period of 2014-2018. In particular, the exchange rates of these countries’ currencies against the USD and EUR and the nominal exchange rates of the Georgian Lari against curren...

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Black Sea Bulletin: External Trade - 2017

10-May-2018

Black Sea Bulletin: External Trade - 2017

In the first issue of the publication the main focus of discussion is individual and inter-regional external trade, helping us to identify the economic ties among the involved countries.

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EVET Communication Unit

13-Jan-2017
Start Date:
January, 2017
End Date: November, 2018
Region: Caucasus
Country: Georgia
Client:

European Delegation to Georgia

Origin of Funding:

European Commission






 

 




Project Description:

 

The overall objective of the project is to increase awareness, understanding, and support for the EU and its activities in Georgia, particularly among Georgians.

The specific objective of the project is to increase awareness among the Georgia public about EU sector reform programs in the areas of employment and vocational education and training and their short and long-term impacts on people's lives and the country's development.

The project has two components:

1. Development of Employment and Vocational Education and Training (EVET) Sector

  • Communication Strategy and Action Plan
  • Closely aligned with the overall Communication Strategy of the EU Delegation
  • Based on thorough stakeholder analysis, opinion polls and interviews
  • Proposing adjustments for communication activities to ensure largest possible impact


2. EVET Information Campaigns

  • To emphasize achievements made in Georgia with EU support
  • To present content, objectives and impact of sector intervention on people’s lives
  • To plan actions based on activities and results of EU-funded interventions
  • To ensure all relevant EU projects have coherent and coordinated communication strategies 
  • To support the branding and promotion process, which has been started by the EUVEGE project separately in the Vocational Education and Training (VET) and labor market sectors


Special focus is attached to increasing awareness about ongoing active labor market/employment policies and VET reforms supported by the EU in Georgia among public institutions, and various selected target groups. Particular attention will be devoted to regions with significant populations of ethnic minorities.

Planning and implementation of visibility activities is conducted in close coordination with the EU Project “Technical Assistance (TA) to VET and Employment Reforms in Georgia” (EUVEGE) and other project visibility teams. The project team is closely cooperating with the communication teams of other current and future EU communication projects and other relevant government bodies.



Project Background:


The EU Delegation in Georgia is responsible for providing up-to-date and accessible information on the EU and its activities in Georgia, including overseeing and ensuring the visibility of EU-funded projects. At the moment, one of the challenges of the EU Delegation is to increase the project visibility in main sector initiatives such as Employment and Vocation Education and Training (EVET). The project will be implemented under the EU Framework Contract COM 2015 – LOT 2 Communication.



Follow the links below for related projects:
Support to the Center for Analysis and Communication of Economic Reforms under the President of the Republic of Azerbaijan in Legislative, Institutional and Economic Reforms in the Fiscal Sector
Mayors for Economic Growth
Support to the Development of the Criminal Policy, Prosecution and Investigation in Georgia
Needs Assessment of the Public Audit Institute (PAI) of State Audit Office (SAO)

 

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