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Assisting the Government of Tajikistan to Strengthen Strategic Planning

31-Aug-2018

Assisting the Government of Tajikistan to Strengthen Strategic Planning

We are collaborating with the Government of Tajikistan to strengthen its strategic planning and policy coordination and to ensure better integration of its strategic decisions and current policies. Overall, the project aims to improve budget planning and execution, trea...

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All Set to Become USAID Prime Contractor

29-Aug-2018

All Set to Become USAID Prime Contractor

On August 13-14, we hosted Mr. Gary V. Kinney, Vice President at Kinney Advisory Services and former Senior Contracts Officer at USAID, to deliver a training course for our team members entitled “Doing Business with USAID.” As part of the two-day training, Mr. Kinney sh...

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Value Chain Analyses of Broccoli, Mandarins and Raspberries in the Regions of Georgia and their Potential on the EU Market

24-Aug-2018

Value Chain Analyses of Broccoli, Mandarins and Raspberries in the Regions of Georgia and their Potential on the EU Market

PMC Research recently finished working on value chain analyses of three agricultural products in three specific regions, namely broccoli in Kvemo Kartli region, mandarins in Adjara region, and raspberries in Mtskheta-Mtianeti region. The main goals of these studies...

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“The Georgian Example” – USAID Video about how Membership of Open Government Partnership Facilitated Significant Development

21-Aug-2018

“The Georgian Example” – USAID Video about how Membership of Open Government Partnership Facilitated Significant Development

On July 17-19, as a lead co-chair of the Open Government Partnership (OGP), Georgia hosted the 5th OGP Global Summit in Tbilisi.The event gathered high-level representatives of the public sector, civil society, private sector, parliament, academia, researchers, and jour...

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Analyzing the Impact of the Belt and Road Initiative (BRI) in the South Caucasus

17-Aug-2018

Analyzing the Impact of the Belt and Road Initiative (BRI) in the South Caucasus

At the beginning of August, PMC Research started working on a Country Note on the Belt and Road Initiative (BRI) in the South Caucasus (Georgia, Armenia, and Azerbaijan) in order to study its impact on Central Asia and the South Caucasus (CASC). The main goal of the pr...

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The Role of Civil Society Organizations in the Implementation of the DCFTA

03-Aug-2018

The Role of Civil Society Organizations in the Implementation of the DCFTA

On July 25, Ms. Mariam Saghareishvili, Researcher at PMCG, participated in a working meeting about the DCFTA and the role of civil society organizations (CSOs) in its implementation. The working meeting aimed to inform CSOs about the possibilities and requirements of t...

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PMC Research Awarded Again for its Transparency

24-Jul-2018

PMC Research Awarded Again for its Transparency

PMCG is excited and proud to announce that PMC Research was recently given a 5-star rating for transparency by international organization Transparify.  Such an award is the highest possible rating issued by Transparify, and reflects exemplary transparency in PMC R...

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New Simplified Financial Reporting Standard for MSMEs

05-Jul-2018

New Simplified Financial Reporting Standard for MSMEs

On June 26, the newly simplified Financial Reporting Standard for Category IV-Entities was adopted with the goal to improve the quality and transparency of corporate financial statements, according to the decree of the Head of Service for Accounting, Reporting and Audit...

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Discussing How to Fight Corruption in Armenia

04-Jul-2018

Discussing How to Fight Corruption in Armenia

On June 29, Mr. David Lezhava, Public Policy Sector Director at PMCG, participated in a conference entitled “The anti-corruption policies and measures”, which was co-hosted by the Embassy of the Republic of Bulgaria and the EU Delegation to Armenia. Mr. Lezhava’s presen...

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Study to Identify Challenges for SMEs Seeking Access to Finance

02-Jul-2018

Study to Identify Challenges for SMEs Seeking Access to Finance

PMC Research recently launched a new project entitled “Leveraging SME Finance through Value Chains in Georgia”, designed to study the challenges facing SMEs with a particular focus on access to finance in Georgia.On June 21, Goga Khishtovani, Director at PMC Research, p...

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PUBLICATIONS

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Issue 106: Foreign Direct Investment, January-June 2018

18-Sep-2018

Issue 106: Foreign Direct Investment, January-June 2018

Analysis of the preliminary data on FDI for the first half of 2018 revealed the following general findings: The financial, energy, and construction sectors attracted the most FDI; Azerbaijan, the United Kingdom, and the Netherlands were the largest investing countries for Geo...

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Issue 105: External Trade, January-June 2018

03-Aug-2018

Issue 105: External Trade, January-June 2018

The first half of 2018 produced some interesting figures regarding Georgia’s external trade. Even though the existing data is only preliminary, the analysis thereof unveils some curious results. Georgia’s exports and imports reached their highest point for the observed period of ...

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Issue 104: External Factors Affecting the Value of Georgian…

10-Jul-2018

Issue 104: External Factors Affecting the Value of Georgian Lari Exchange Rate

For the period of 2014 to 2017, in every first quarter of each year compared to the first quarter of the previous year, the nominal exchange rate of the Georgian Lari (GEL) against the US Dollar (USD) depreciated. This trend stopped this year though as in the first quarter of 201...

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EVET Communication Unit

13-Jan-2017
Start Date:
January, 2017
End Date: November, 2018
Region: Caucasus
Country: Georgia
Client:

European Delegation to Georgia

Origin of Funding:

European Commission






 

 




Project Description:

 

The overall objective of the project is to increase awareness, understanding, and support for the EU and its activities in Georgia, particularly among Georgians.

The specific objective of the project is to increase awareness among the Georgia public about EU sector reform programs in the areas of employment and vocational education and training and their short and long-term impacts on people's lives and the country's development.

The project has two components:

1. Development of Employment and Vocational Education and Training (EVET) Sector

  • Communication Strategy and Action Plan
  • Closely aligned with the overall Communication Strategy of the EU Delegation
  • Based on thorough stakeholder analysis, opinion polls and interviews
  • Proposing adjustments for communication activities to ensure largest possible impact


2. EVET Information Campaigns

  • To emphasize achievements made in Georgia with EU support
  • To present content, objectives and impact of sector intervention on people’s lives
  • To plan actions based on activities and results of EU-funded interventions
  • To ensure all relevant EU projects have coherent and coordinated communication strategies 
  • To support the branding and promotion process, which has been started by the EUVEGE project separately in the Vocational Education and Training (VET) and labor market sectors


Special focus is attached to increasing awareness about ongoing active labor market/employment policies and VET reforms supported by the EU in Georgia among public institutions, and various selected target groups. Particular attention will be devoted to regions with significant populations of ethnic minorities.

Planning and implementation of visibility activities is conducted in close coordination with the EU Project “Technical Assistance (TA) to VET and Employment Reforms in Georgia” (EUVEGE) and other project visibility teams. The project team is closely cooperating with the communication teams of other current and future EU communication projects and other relevant government bodies.



Project Background:


The EU Delegation in Georgia is responsible for providing up-to-date and accessible information on the EU and its activities in Georgia, including overseeing and ensuring the visibility of EU-funded projects. At the moment, one of the challenges of the EU Delegation is to increase the project visibility in main sector initiatives such as Employment and Vocation Education and Training (EVET). The project will be implemented under the EU Framework Contract COM 2015 – LOT 2 Communication.



Follow the links below for related projects:
Support to the Center for Analysis and Communication of Economic Reforms under the President of the Republic of Azerbaijan in Legislative, Institutional and Economic Reforms in the Fiscal Sector
Mayors for Economic Growth
Support to the Development of the Criminal Policy, Prosecution and Investigation in Georgia
Needs Assessment of the Public Audit Institute (PAI) of State Audit Office (SAO)

 

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