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NEWS

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Supporting Kutaisi and Batumi City Halls to Stimulate Investments in their Municipalities

27-Dec-2018

Supporting Kutaisi and Batumi City Halls to Stimulate Investments in their Municipalities

We are working with Kutaisi and Batumi City Halls to develop investment catalogues in order to stimulate domestic and foreign direct investments in their respective municipalities.The project is aimed at supporting municipalities of Kutaisi and Batumi to explore and ide...

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Supporting Diplomatic Training and Research Institute to Advance its Business Processes

26-Dec-2018

Supporting Diplomatic Training and Research Institute to Advance its Business Processes

We are collaborating with the Ministry of Foreign Affairs of Georgia (MFA) in order to strengthen the human and institutional capacity of its Diplomatic Training and Research Institute (DTRI).  The DTRI is a legal entity of public law (LEPL) under the MFA providin...

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“Responsible Employer” Award Given to PMCG at Georgia’s Responsible Business Awards Meliora 2018

17-Dec-2018

“Responsible Employer” Award Given to PMCG at Georgia’s Responsible Business Awards Meliora 2018

It is with great pleasure that we can announce that on December 13, PMCG was honored to be named as a “Responsible Employer” in Georgia’s Responsible Business Awards 2018 known as Meliora. The contest, which was organized by the Center for Strategic Research and De...

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Sharing Georgia’s Experience in Doing Business Reforms with Kuwaiti Government

13-Dec-2018

Sharing Georgia’s Experience in Doing Business Reforms with Kuwaiti Government

On December 9-13, PMCG hosted an official delegation from Kuwait to educate them about Georgia’s successful experience of implementing effective economic reforms. The main objectives of the delegation’s tour to Georgia were to learn from the economic reforms enacted by...

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Introducing Short-Cycle Educational Programs in Georgia

05-Dec-2018

Introducing Short-Cycle Educational Programs in Georgia

On December 5, a stakeholder workshop was held under the UK Government’s Good Governance Fund (GGF) in order to support the Ministry of Education, Science, Culture and Sport of Georgia (MoESCS) in the implementation of SCEPs in Georgian education system.VET program...

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Discussing the Challenges Facing SMEs Seeking Access to Finance

29-Nov-2018

Discussing the Challenges Facing SMEs Seeking Access to Finance

On November 29, Giorgi Khishtovani, Director at PMC Research, presented the main findings and recommendations of –research entitled “Leveraging SME Finance through Value Chains in Georgia” in Astana, Kazakhstan.The research is focused on studying the challenges facing S...

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Presenting New and Simplified Financial Reporting Standards to SMEs

23-Nov-2018

Presenting New and Simplified Financial Reporting Standards to SMEs

On November 21-22, an informative-consultative meeting of 4th category enterprise representatives took place in Batumi and Telavi. The event was intended to increase awareness of representatives of small- and medium-sized enterprises (SMEs) regarding new financial repor...

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Supporting Intellectual Property Rights Reform in Ukraine

20-Nov-2018

Supporting Intellectual Property Rights Reform in Ukraine

We are collaborating with the Ministry of Economic Development and Trade of Ukraine (MoEDT) to implement reforms to the state management of intellectual property (IP) rights.The main aim of the project is to enhance Ukraine’s performance in managing IP and to develop a ...

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Better Skills for Better Jobs – Developing Employment and Vocational Education System in Georgia

16-Nov-2018

Better Skills for Better Jobs – Developing Employment and Vocational Education System in Georgia

On November 15, the Delegation of the European Union to Georgia and the Government of Georgia summarized four years of cooperation aimed at developing the Employment and Vocational Education and Training (EVET) system in Georgia.The summary focused on highlighting the a...

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Sharing Georgia’s Successful Reforms with Ukrainian Delegation

14-Nov-2018

Sharing Georgia’s Successful Reforms with Ukrainian Delegation

On November 9, David Lezhava, Public Policy Sector Director at PMCG, delivered a presentation and shared Georgia’s experience of introducing economic reforms and innovations in the public sector to a delegation from Ukraine. “The focus was placed on the continuous and c...

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PUBLICATIONS

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Issue 107: Georgia in International Rankings in 2018

12-Dec-2018

Issue 107: Georgia in International Rankings in 2018

Georgia was ranked 66th among 140 countries in the World Economic Forum’s Global Competitiveness Index1 in 2018. During 2010-2018 Georgia’s position in the ranking was improving, except one year. In 2018, compared to 2017, Georgia’s position in the ranking improved by 1 place...

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Issue 106: Foreign Direct Investment, January-June 2018

18-Sep-2018

Issue 106: Foreign Direct Investment, January-June 2018

Analysis of the preliminary data on FDI for the first half of 2018 revealed the following general findings: The financial, energy, and construction sectors attracted the most FDI; Azerbaijan, the United Kingdom, and the Netherlands were the largest investing countries for Geo...

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Issue 105: External Trade, January-June 2018

03-Aug-2018

Issue 105: External Trade, January-June 2018

The first half of 2018 produced some interesting figures regarding Georgia’s external trade. Even though the existing data is only preliminary, the analysis thereof unveils some curious results. Georgia’s exports and imports reached their highest point for the observed period of ...

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EVET Communication Unit

13-Jan-2017
Start Date:
January, 2017
End Date: November, 2018
Region: Caucasus
Country: Georgia
Client:

European Delegation to Georgia

Origin of Funding:

European Commission






 

 




Project Description:

 

The overall objective of the project is to increase awareness, understanding, and support for the EU and its activities in Georgia, particularly among Georgians.

The specific objective of the project is to increase awareness among the Georgia public about EU sector reform programs in the areas of employment and vocational education and training and their short and long-term impacts on people's lives and the country's development.

The project has two components:

1. Development of Employment and Vocational Education and Training (EVET) Sector

  • Communication Strategy and Action Plan
  • Closely aligned with the overall Communication Strategy of the EU Delegation
  • Based on thorough stakeholder analysis, opinion polls and interviews
  • Proposing adjustments for communication activities to ensure largest possible impact


2. EVET Information Campaigns

  • To emphasize achievements made in Georgia with EU support
  • To present content, objectives and impact of sector intervention on people’s lives
  • To plan actions based on activities and results of EU-funded interventions
  • To ensure all relevant EU projects have coherent and coordinated communication strategies 
  • To support the branding and promotion process, which has been started by the EUVEGE project separately in the Vocational Education and Training (VET) and labor market sectors


Special focus is attached to increasing awareness about ongoing active labor market/employment policies and VET reforms supported by the EU in Georgia among public institutions, and various selected target groups. Particular attention will be devoted to regions with significant populations of ethnic minorities.

Planning and implementation of visibility activities is conducted in close coordination with the EU Project “Technical Assistance (TA) to VET and Employment Reforms in Georgia” (EUVEGE) and other project visibility teams. The project team is closely cooperating with the communication teams of other current and future EU communication projects and other relevant government bodies.



Project Background:


The EU Delegation in Georgia is responsible for providing up-to-date and accessible information on the EU and its activities in Georgia, including overseeing and ensuring the visibility of EU-funded projects. At the moment, one of the challenges of the EU Delegation is to increase the project visibility in main sector initiatives such as Employment and Vocation Education and Training (EVET). The project will be implemented under the EU Framework Contract COM 2015 – LOT 2 Communication.



Follow the links below for related projects:
Support to the Center for Analysis and Communication of Economic Reforms under the President of the Republic of Azerbaijan in Legislative, Institutional and Economic Reforms in the Fiscal Sector
Mayors for Economic Growth
Support to the Development of the Criminal Policy, Prosecution and Investigation in Georgia
Needs Assessment of the Public Audit Institute (PAI) of State Audit Office (SAO)

 

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